I get it, marketing is OVERWHELMING. The algorithm is constantly changing, only 6% of your followers are seeing what you post, and all you really want to do is take beautiful photos/do gorgeous make-up/put together stunning floral arrangements, and not worry about CONTENT CONTENT CONTENT all day long. I’ve come to truly appreciate QUALITY over quantity. I’ve come to understand that it shouldn’t feel like a struggle to market your business or brand – it should be fun and rewarding, and should tie into your daily tasks and schedule (and not over-run it!) And most importantly, I can confidently say that I’ve figured out how to dedicate ONE DAY every three months to figuring out and planning out marketing material and content for the following three months!! And this has REVOLUTIONISED the advertising of my business (and I have a BIG business, with multiple facets). And, well, I don’t believe in keeping business secrets. I believe in growing and improving our industry. In this course, we'll be laying the groundwork - figuring out the WHY behind what you do, tackling a deep dive on who YOUR target audience is, discussing storytelling and the power of narrative, crafting your marketing strategy, chatting about the power of reputation (and how YOU can build yours!), facing facts about advertising, and running through a bunch of fun other tidbits (like SEO, Pinterest, reel-creation) & more! Get ready to dive deep and lay the foundations which will allow your business to fly!
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